Support your local merchants, refreshments will be served. The participating businesses are Cheryl’s Fashion, Vintaj Cowgirl, High Cotton Boutique, Simply Southern, Gateway Antiques, Victoria’s Antiques, Pride, Radio Shack and Clarksville Florist.
Saturday is being celebrated nation-wide as Small Business Saturday. First observed in the United States on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively.
By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Some small business use Small Business Saturday to help capitalize on the boost in foot or online traffic, as most customers in this time period are actively shopping for the holidays.
Small Business Saturday is a registered trademark of American Express. The first event was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign.
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